A short name that effortlessly rolls off your tongue, Bira evokes a sense of familiarity to the Punjabi word for “elder brother” and the Bengali word meaning “the brave one”. It is also cleverly global in the sense that it sounds familiar to a variety of world cultures. The ‘91’, country code of India, is a homage to our roots.
Our mascot is representative of everything the brand stands for. A tropical creature that resonates with the rest of the world, it is fun-loving, original and remarkably social.
Refreshingly modern beers, imagined in India to unleash our inner-self – that playful, friendly, smart, and slightly odd creature that is inside all of us.